Frequently Asked Questions
How much does it cost?
We can help set up your Ad campaign if you have a budget of over $1,200. This doesn’t include the ad spent. However, there are a number of variables that impact the prices including:
- The complexity of campaign
- The platform on which it will run
- Brand recognition
- Amount of the current traffic resources
- The additional actions needed to achieve your KPIs and/or marketing strategy.
Our aim is to work with you to build a solution that best matches your business goals. Get in touch with us to see your growth analysis today.
How long does it take?
As an estimate, it will take about 2-weeks from kick-off to go-live.
However, it depends on the size of the campaign, the complexity of the technical setup, and how clear you are about what you want. But 2-weeks is a good estimate for most contexts.
What do I need to do today?
Schedule a call and we’ll get in touch to discuss our PPC Management services. The next step is an informal, no-commitment chat in which we discuss your plans and help you decide on the next best move. If you’re happy, we’ll do a quick site audit, stack you up against the competition and prepare questions we need answered.
Who will oversee or manage the project?
A dedicated marketing account manager will plan and oversee the project. They will work with you to define a strategy and vision and then communicate with specialists to help bring that to life and ensure technical best practices.
Who will support the person overseeing the project?
The account manager in charge of your project will be supported by a team of specialists spanning analytics implementation, copy, technical SEO, and creatives. This is a team of in-house experts. As for conversion optimization, we currently provide consultation.
Is the team outsourced or in-house?
Our in-house Facebook and Google Ads team will work with you to identify a vision and produce the right campaign for your business.
We can also work alongside any in-house talent you have in order to complement your existing capabilities as effectively as possible. Either way, our experienced paid-media strategists can get the job done.
Are B2B and B2C ads campaigns really different?
Yes, yes and yes. Of course, an ad still needs to communicate who you are and what you do in a user-friendly way. But the details matter.
The language you use, the examples you provide and the explanations you supply all need to be relevant to your target market. A big difference with B2B markets is how specific that target market is — making it critically important that you know who they are, and tailor your approach.
B2B sales cycles are also often longer than B2C, and involve more complex decision-making. This increases the importance of providing clear and practical information on your targeting. It also makes educational content, lead capturing and email nurture campaigns critical components of success. Combined with the fact that many B2B products provide a free trial, this all fundamentally changes the conversion goals of your campaign. Rather than simply driving people towards a sale, it’s about gathering their details and priming them for a sales call.
What else can Texonica do?
We are a PPC digital marketing agency. However, we’re also well placed to work alongside your in-house marketers to provide specialist skills, operational support or strategic advice.